Business01 Sep 2025

I Don't Know How an AI Can Get Fired? (A Lesson in Automation)

Mourning the "career" of the Taco Bell drive-thru bot? We analyse the spectacular failure of "Taco Bell GPT"—from ordering 18,000 waters to selling McDonald's, and extract the know-how you need to avoid the same mistakes in your business.

I Don't Know How an AI Can Get Fired? (A Lesson in Automation)
Friends, foodies, and late-night snackers, let us lower our Baja Blasts to half-mast. We are gathered here to mourn the "career" of the Taco Bell drive-thru AI. You might be wondering: "I don't know why a billion-dollar company couldn't make a robot take a taco order." It’s a fair question. The internet says it was "fired." Taco Bell calls it a "strategic recalibration." We call it a legendary lesson in how not to deploy technology.
The AI, let's call it TacoBot, had one heck of an interview. It promised "Nvidia-powered operational efficiency." It was supposed to be the perfect employee: no sick days, no drama, and no judgment when you order a fourth Crunchwrap. The Reality: Instead of efficiency, we got a robot having a full-blown existential crisis.
While TikTok was laughing, the actual human employees were living in a nightmare. Imagine trying to do your job while the "new guy" sets the kitchen on fire and insults customers, all with a cheerful robotic voice. Employees spent their shifts apologizing for botched orders and fixing the mess. The Know-How Lesson: Technology that isn't ready doesn't replace labor; it increases the cognitive load on your staff. It forces them to become "Robot Babysitters" instead of doing their actual jobs.
Officially, the bot hasn't been fired. It has been put on a "Performance Improvement Plan." It is now a tool that is only allowed to work if a human is watching it like a hawk. The Lesson: You cannot code for the soul-deep, chemically complex human need to swap beef for potatoes at 1 a.m. The sacred art of the drive-thru requires Nuance—something AI is famously bad at.
The lesson here is simple: AI is a tool, not a replacement. Whether it's McDonald's trying to put bacon on ice cream or Taco Bell ordering 18,000 waters, the industry is learning that you can't automate everything. At IDK Solutions, we love innovation, but we love working innovation even more. We help you implement the right tech, with the right guardrails, so you don't end up being the joke on TikTok.

I Don't Know How an AI Can Get Fired? (A Lesson in Automation)

Written ByLiam Daries
Published2025
Topics
AI FailuresAutomationTaco BellCustomer Experience
Read Time
3min

Let's build
something bold
together.

Start a Project